Turning complex ideas into simple, impactful experiences.
I blend aesthetics with usability to create impactful digital products that are both beautiful and intuitive. As a Product Designer with 5+ years of experience across B2B SaaS and consumer products. I translate user insights into scalable solutions that improve usability, engagement, and business outcomes.
Partners and brands that I worked with
I design products people love.
My approach to building meaningful products.
01
Start with the problem
I take time to deeply understand user needs, behaviors, and context before jumping into solutions. Clear problems lead to better products.
02
Turn insights into impact
I translate research and user feedback into actionable design decisions — shaping solutions that are not only usable, but meaningful.
03
Make complexity simple
I simplify complex systems into intuitive experiences — balancing usability, accessibility, and clarity.
04
Design is a team sport
I collaborate closely with product managers and engineers to align user needs, business goals, and technical feasibility.
05
Always iterate
I test early, learn quickly, and refine continuously — because great products evolve through iteration, not perfection.
06
Embrace AI
I leverage AI to explore ideas and accelerate iteration — ensuring solutions remain human-centered and trustworthy.
A Snapshot of my statistics.
5
+
Years of experience in UX/Product Design
20
+
Projects & features launched
3700
+
Subscribers on Youtube
What my teammates say about working together.
"Annie impressed us with her deep UX expertise, strong problem-solving skills, and ability to apply research insights effectively in practice. Her structured thinking and clear presentation of design concepts made a valuable contribution to the entire team."
Tobias B.
VP Products @meteocontrol
"Annie is a proactive designer with strong empathy and excellent listening skills. She understands user needs, plans effective solutions, and sets clear goals. She manages projects efficiently and continuously improves her skills, enhancing outcomes."
Hsi-Jen C.
Professor @NCKU
